“[Reviewing Japanese kei cars in this passage.] Then there’s the styling. Or rather, there isn’t. Any attempt to give these cars a tapering roofline or a curved rear end is wasteful of precious capacity, which means all of them look exactly – and I mean exactly – like chest freezers. And because they have such tiny wheels they actually look like chest freezers on casters. And that in turn means they look absurd. And no one is going to spend their money on something that makes them look foolish.”
