“In tetrad form, the artefact is seen to be not netural or passive, but an active logos or utterance of the human mind or body that transforms the user and his ground.”
MM
“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”
Marshall McLuhan
“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”
Marshall McLuhan
“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan
“Ads are the cave art of the twentieth century.”
Marshall McLuhan
“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”
Marshall McLuhan