“We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation. (xx)”
Marshall McLuhan
More by Marshall McLuhan

“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”

Marshall McLuhan

“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”

Marshall McLuhan

“Advertising is the greatest art form of the 20th century.”

Marshall McLuhan

“Ads are the cave art of the twentieth century.”

Marshall McLuhan

“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”

Marshall McLuhan