“In the electric age, when our central nervous system is technologically extended to involve us in the whole of mankind and to incorporate the whole of mankind in us, we necessarily participate, in depth, in the consequences of our every action. It is no longer possible to adopt the aloof and dissociated role of the literate Westerner. (p. 4)”
Marshall McLuhan
More by Marshall McLuhan

“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”

Marshall McLuhan

“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”

Marshall McLuhan

“Advertising is the greatest art form of the 20th century.”

Marshall McLuhan

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Marshall McLuhan

“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”

Marshall McLuhan