“There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowledge. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...”
“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”
Marshall McLuhan
“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”
Marshall McLuhan
“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan
“Ads are the cave art of the twentieth century.”
Marshall McLuhan
“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”
Marshall McLuhan