“The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.”
“I think of art, at its most significant, as a DEW line, a Distant Early Warning system that can always be relied on to tell the old culture what is beginning to happen to it.”
Marshall McLuhan
“Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.”
Marshall McLuhan
“Advertising is the greatest art form of the 20th century.”
Marshall McLuhan
“Ads are the cave art of the twentieth century.”
Marshall McLuhan
“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”
Marshall McLuhan